Alex is an author and songwriter, who writes books based on letters he receives, and weaves them into heartfelt, inspiring true stories. His series of books "For The Sender" is accompanied by a full album of songs based on these letters, which ultimately ends up in a live performance by Alex and a group of Grammy®-winning musicians that he collaborates with.
He needed a website to establish a personal, connected feel with his audience and to deliver a clear message as to what the book series is about. We went with a rugged, textured feel mixed with some flat modern elements that blended perfectly with the photography of Alex's surf and mountain lifestyle. The website needed to be fully responsive and needed to include custom music players across several pages, giving visitors a peek into the For The Sender themes with access to a listen of all the songs.